SSC Napoli continues to embrace the growing trend towards digital collectibles. On Wednesday the club announced a new global partnership with OneFootball.
“Together, Napoli and OneFootball will create and offer digital video moments and NFT digital memorabilia, allowing Napoli fans to collect, exchange and view the best moments of every game of the club in Serie A, the best moments in the history of the club, and to unlock, for the benefit of the fans, new and exclusive experiences that will be revealed in the coming months.”
SSC Napoli
OneFootball will unveil collectibles for the 2022/23 campaign on August 1st and will appear on billboards at the Stadio Diego Armando Maradona throughout the season.
The announcement comes only two days after Napoli announced a new, multi-year partnership with Sorare. Sorare is a fantasy football game based on the ownership of digital trading cards which can be collected, exchanged and played with.
Napoli’s first venture into the digital collectible market was its partnership with Chiliz, an industry leader in sports and entertainment fan takens. Napoli fans can purchase $NAP fan tokens to access voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, games and competitions on Socios.com.
Through these partnerships, Napoli hopes to reach new audiences in markets such as America and Asia, with the ultimate goal of growing the club’s global brand.
[…] with Napoli’s strategy to grow its presence in the digital space. Earlier this year, Napoli announced a partnership with OneFootball, who specialize in producing digital collectibles. In 2021, Napoli partnered with Socios.com to […]